Wednesday, 24 February 2016

SEO Considerations

Canada Dry

Dr.Pepper

 

URL:
Canada Dry
Dr. Pepper




click here
Keywords used on each site:
Ginger ale, Light, Carbonated
Oldest soft drink, 23 Flavors, dietary brands.
Frequency of Keywords:
1-10
2-6
3-4
1-15
2-10
3-4
Locations of keywords:
Top and Middle
Top and Bottom
Keywords in URL:
No
no
<title>

<title i18n>Canada Dry | Made From Real Ginger</title>
<title>Always One of a Kind | Dr Pepper</title>
<meta name="description" content=“”/>
<meta name="description" content="Official Canada Dry site. Product information, product ingredients, history, recipes. Features 'Something Good' everyday!" />
<meta name="description" content="First sold in 1885, Dr Pepper is the oldest major soft drink in America. With its unique 23 flavors, Dr Pepper is always One of a Kind. Learn more here!">
<meta name="keywords" content=""/>
<meta name="keywords" content="Canada dry, ginger ale, ginger, ginger flavor, beverage, beverages drink, soda, pop, healthy, daily, goodness, light, carbonated, healthy, canada, dry, refreshment, refreshments, soft drink, soft drinks, carbonated soft drinks, light beverage, light beverages, light drink, light drinks, light refreshment, light refreshments, lite beverage, lite beverages, lite drink, lite drinks, lite refreshments, light pop, light pops, light soda, light sodas, light soft drink, light soft drinks, lite pop, lite pops, lite soda, lite soft drink, seltzer, club soda, tonic, green tea, flavored sparkling water, bubbly, carbohydrates, fresh, discover, learn, helpful tips, help, websites, sparkling, refined, taste, flavor, www.canadadry.ca" />
<meta name="keywords" content="">
Site upload speed:
1.08S
1.44S
Quality of written content:
Good
Great
Quality of Visual Content:
Good
Good
Alt Text used:
./img/slides/slide04_en.jpg
en/images/header.jpg
Captions used:
Yes
Yes
Quality of Layout:
No
No
Call-to-action:
Yes
Yes
Anchor Text:
Canada Dry is a brand of soft drinks owned since 2008 by the Texas-based Dr Pepper Snapple Group.
Dr Pepper is a carbonated soft drink marketed as having a unique flavor
Mobile Friendly:
Yes
Yes
Content is “shareable”:
Yes
Yes
Links to Social Media:
Yes
Yes
SERP ranking results when using keywords from this table:
On the top first
second

 

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The soft Drinks Company- an SEO Analysis of two Brands.



Screen Captures of both home pages:

SEO Considerations

Canada Dry

Dr.Pepper

 
URL:
http://www.canadadry.ca/
https://www.drpepper.com/en/
Keywords used on each site:
Ginger ale, Light, Carbonated
Oldest soft drink, 23 Flavors, dietary brands.
Frequency of Keywords:
1-10
2-6
3-4
1-15
2-10
3-4
Locations of keywords:
Top and Middle
Top and Bottom
Keywords in URL:
No
no
<title>

<title i18n>Canada Dry | Made From Real Ginger</title>
<title>Always One of a Kind | Dr Pepper</title>
<meta name="description" content=“”/>
<meta name="description" content="Official Canada Dry site. Product information, product ingredients, history, recipes. Features 'Something Good' everyday!" />
<meta name="description" content="First sold in 1885, Dr Pepper is the oldest major soft drink in America. With its unique 23 flavors, Dr Pepper is always One of a Kind. Learn more here!">
<meta name="keywords" content=""/>
<meta name="keywords" content="Canada dry, ginger ale, ginger, ginger flavor, beverage, beverages drink, soda, pop, healthy, daily, goodness, light, carbonated, healthy, canada, dry, refreshment, refreshments, soft drink, soft drinks, carbonated soft drinks, light beverage, light beverages, light drink, light drinks, light refreshment, light refreshments, lite beverage, lite beverages, lite drink, lite drinks, lite refreshments, light pop, light pops, light soda, light sodas, light soft drink, light soft drinks, lite pop, lite pops, lite soda, lite soft drink, seltzer, club soda, tonic, green tea, flavored sparkling water, bubbly, carbohydrates, fresh, discover, learn, helpful tips, help, websites, sparkling, refined, taste, flavor, www.canadadry.ca" />
<meta name="keywords" content="">
Site upload speed:
1.08S
1.44S
Quality of written content:
Good
Great
Quality of Visual Content:
Good
Good
Alt Text used:
./img/slides/slide04_en.jpg
en/images/header.jpg
Captions used:
Yes
Yes
Quality of Layout:
No
No
Call-to-action:
Yes
Yes
Anchor Text:
Canada Dry is a brand of soft drinks owned since 2008 by the Texas-based Dr Pepper Snapple Group.
Dr Pepper is a carbonated soft drink marketed as having a unique flavor
Mobile Friendly:
Yes
Yes
Content is “shareable”:
Yes
Yes
Links to Social Media:
Yes
Yes
SERP ranking results when using keywords from this table:
On the top first
second

 

Summary:

Canada Dry strengths are its use of SEO because it tells us about how Canada Dry Ginger ale was invented in Toronto. It is the Canada’s most top branded soft drinks with 30.2% users. Whereas, Dr. Pepper use  SEO in same way. The keyword sentences Ginger ale, Light, carbonated, oldest soft drinks, 23 flavors, dietry brands are found easily while surfing on these brands. Other observations are that when searching for content using the keywords Canada dry comes at 1st and dr. Pepper comes at 2nd number.
Conclusion:
In the soft drink industry, Canada Dry and Dr. Pepper are best soft drink industries and best seller of soft drinks. Using the keywords, sentences throughout their site which bring the Canada Dry and Dr. Pepper site on top at 1st and 2nd place.  In my opinion the overall winner of this SEO Search is Canada Dry.



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Tuesday, 23 February 2016

Search engine optimization (SEO)





SEO Considerations

Pepsi




PEPSI

Minute Maid






MINUTE MAID





Anchor link:
Keywords used on each site:
Soft drink, Refreshing pop, real cola taste
Home Squeezed style, deliciously refreshing, soft drink
Frequency of Keywords:
1-    15
2-    6
3-    5
4-    6
1-    6
2-    8
3-    4
4-    3
Locations of keywords:
Top and middle
Top and bottom
Keywords in URL:
NO
NO
<title>

<title>Pepsi - Canada</title>
<title>Orange Juice, Apple Juice, &amp; Fruit Juices &amp; More &#x7c; Minute Maid&reg;
<meta name="description" content=“”/>
<meta name="description" content="The official Pepsi Canada website - Access all the latest content & read up on product info.">
n/a
<meta name="keywords" content=""/>
<meta name="keywords" content="" /> --
n/a
Site upload speed:
Very fast i.e. 2.62s
Very fast speed 1.93s
Quality of written content:
excellent
                     Great
Quality of Visual Content:
Clear and good quality
Not bad but clear content
Alt Text used:
https://pepsi.ca/img/footer_main.jpg
http://www.minutemaid.ca/en/images/homepage-04.png
Captions used:
yes
yes
Quality of Layout:
no
no
Call-to-action:
yes
yes
Anchor Text:
              Open link to see
Mobile Friendly:
Yes
yes
Content is “shareable”:
yes
yes
Links to Social Media:
yes
yes
SERP ranking results when using keywords from this table:
On the top first
Second
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