The
soft
Drinks Company- an SEO Analysis of two Brands.
Screen Captures of both home pages:
SEO Considerations
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Canada Dry
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Dr.Pepper
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URL:
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Keywords used on each site:
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Ginger
ale, Light, Carbonated
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Oldest
soft drink, 23 Flavors, dietary brands.
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Frequency of Keywords:
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1-10
2-6
3-4
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1-15
2-10
3-4
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Locations of keywords:
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Top
and Middle
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Top
and Bottom
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Keywords in URL:
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No
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no
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<title>
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<title>Always
One of a Kind | Dr Pepper</title>
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<meta name="description" content=“”/>
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<meta name="description" content="Official Canada Dry site. Product information,
product ingredients, history, recipes. Features 'Something Good' everyday!"
/>
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<meta name="description" content="First sold in 1885, Dr Pepper is the oldest major
soft drink in America. With its unique 23 flavors, Dr Pepper is always One of
a Kind. Learn more here!">
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<meta name="keywords" content=""/>
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<meta name="keywords" content="Canada dry, ginger ale, ginger, ginger flavor,
beverage, beverages drink, soda, pop, healthy, daily, goodness, light,
carbonated, healthy, canada, dry, refreshment, refreshments, soft drink, soft
drinks, carbonated soft drinks, light beverage, light beverages, light drink,
light drinks, light refreshment, light refreshments, lite beverage, lite
beverages, lite drink, lite drinks, lite refreshments, light pop, light pops,
light soda, light sodas, light soft drink, light soft drinks, lite pop, lite
pops, lite soda, lite soft drink, seltzer, club soda, tonic, green tea,
flavored sparkling water, bubbly, carbohydrates, fresh, discover, learn,
helpful tips, help, websites, sparkling, refined, taste, flavor, www.canadadry.ca"
/>
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<meta name="keywords" content="">
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Site upload speed:
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1.08S
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1.44S
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Quality of written content:
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Good
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Great
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Quality of Visual Content:
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Good
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Good
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Alt Text used:
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./img/slides/slide04_en.jpg
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en/images/header.jpg
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Captions used:
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Yes
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Yes
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Quality of Layout:
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No
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No
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Call-to-action:
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Yes
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Yes
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Anchor Text:
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Mobile Friendly:
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Yes
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Yes
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Content is “shareable”:
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Yes
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Yes
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Links to Social Media:
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Yes
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Yes
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SERP ranking results when using keywords from this table:
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On
the top first
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second
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Summary:
Canada Dry strengths
are its use of SEO because it tells us about how Canada Dry Ginger ale was
invented in Toronto. It is the Canada’s most top branded soft drinks with 30.2%
users. Whereas, Dr. Pepper use SEO in
same way. The keyword sentences Ginger ale, Light, carbonated, oldest soft
drinks, 23 flavors, dietry brands are found easily while surfing on these
brands. Other observations are that when searching for content using the
keywords Canada dry comes at 1st and dr. Pepper comes at 2nd number.
Conclusion:
In the soft drink
industry, Canada Dry and Dr. Pepper are best soft drink industries and best
seller of soft drinks. Using the keywords, sentences throughout their site
which bring the Canada Dry and Dr. Pepper site on top at 1st and 2nd
place. In my opinion the overall winner
of this SEO Search is Canada Dry.
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