Search engine optimization (SEO)

SEO Considerations	Pepsi PEPSI	Minute Maid MINUTE MAID
Anchor link:	Click to open Pepsi home page	Click here to open Minute maid home page
Keywords used on each site:	Soft drink, Refreshing pop, real cola taste	Home Squeezed style, deliciously refreshing, soft drink
Frequency of Keywords:	1-    15 2-    6 3-    5 4-    6	1-    6 2-    8 3-    4 4-    3
Locations of keywords:	Top and middle	Top and bottom
Keywords in URL:	NO	NO
<title>	<title>Pepsi - Canada</title>	<title>Orange Juice, Apple Juice, &amp; Fruit Juices &amp; More &#x7c; Minute Maid&reg;
<meta name="description" content=“”/>	<meta name="description" content="The official Pepsi Canada website - Access all the latest content & read up on product info.">	n/a
<meta name="keywords" content=""/>	<meta name="keywords" content="" /> --	n/a
Site upload speed:	Very fast i.e. 2.62s	Very fast speed 1.93s
Quality of written content:	excellent	Great
Quality of Visual Content:	Clear and good quality	Not bad but clear content
Alt Text used:	https://pepsi.ca/img/footer_main.jpg	http://www.minutemaid.ca/en/images/homepage-04.png
Captions used:	yes	yes
Quality of Layout:	no	no
Call-to-action:	yes	yes
Anchor Text:	open link to see	Open link to see
Mobile Friendly:	Yes	yes
Content is “shareable”:	yes	yes
Links to Social Media:	yes	yes
SERP ranking results when using keywords from this table:	On the top first	Second